Sr. Product Marketing Manager, Premium Growth

You’ll collaborate with cross-functional stakeholders to ensure the customer journey is consistent, and help customers understand how LinkedIn Premium’s experiences can help them achieve their goals. This marketer will partner with many functions (Brand, Performance Marketing, Web, Finance, Product Management, Engineering, Data Science, Business Operations) across multiple business units to drive innovative campaigns and A/B tests that result in full-funnel growth.

Responsibilities

Develop high-impact growth and lifecycle marketing strategies for LinkedIn Premium that compels target audiences to take the right action at the right time in their user journey.

Own go-to-market planning and execution for LinkedIn Premium products, features and offers, aligning positioning, messaging, channels, and measurement to drive acquisition and revenue impact.

Collaborate with Product Marketing, R&D, Data Science, Finance, Performance Marketing, Brand Marketing, Web, MarTech, and Business Operations teams to influence product roadmaps (acquisition funnel, customer offers), influence targeting and segmentation approaches, and orchestrate multi-channel campaigns that validate product-market fit and commercial viability.

Partners closely with Premium product marketing and R&D to test and validate levers for sustainable business growth.

Act as a Premium marketing planning and performance management SME during quarterly/annual initiative planning and weekly performance management with FP&A, Demand Gen Ops, and R&D.

Basic Qualifications

• 7+ years of experience in growth marketing or product marketing roles at a technology company
• BA/BS degree or equivalent working experience

Preferred Qualifications

• Growth mindset, curious, self-aware, and passionate about continuous improvement
• Excellent written and verbal communication skills.
• Strong business acumen with demonstrated results surpassing growth targets amid constantly evolving priorities
• Self-starter who can manage E2E strategy through execution while navigating ambiguous situations in a start-up type of team
• Product marketer with significant experience managing omni-channel marketing campaigns with a track record of hitting business targets; has a well-rounded view of performance marketing and can turn large business problems into action plans that drive outcomes across marketing channels (email, digital ads) and in-product surfaces. Deep experience in A/B testing, multi-variant experimentation, and translating complex ideas for diverse internal stakeholders and external audiences.
• Experience working in ROAS performance marketing framework with familiarity with media mix modeling and incrementality measurement approaches
• Exceptional attention to and command of detail, and project management skills to focus on key outcomes
• Highly motivated and creative team player who thrives under pressure
• Outstanding leadership and deep and unwavering commitment to diversity and inclusion; track record of partnering with a diverse set of team members along with the ability to mentor, develop, and grow the people on the team

Suggested Skills

• Strategic leadership
• Influencing for impact
• Go-to-market strategies
• Cross-team collaboration
• Narrative storytelling

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $130,000 to $203,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

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