Renesas Electronics

Sr Staff Regional Product Marketing Specialist_Automotive MCU

Shanghai, China · On-site · Full-time

Apply on the employer’s site ↗See how well you match this job

You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.

About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerRenesas Electronics
LocationShanghai, China
Work styleOn-site
Employment typeFull-time
Employer posted2 months ago

We are looking for a highly skilled and motivated Automotive MCU Regional Marketing Staff Engineer to join our team and drive our market presence in the rapidly evolving automotive industry in China.

Key responsibilities:

• Develop and implement marketing strategies for automotive MCU products in China, aligning with business objectives

• Define product positioning and compelling messaging for target segments and customers

• Drive Automotive MCU DIN and business growth targets achievement in China region

• Build strong relationships with key customers and partners

• Collaborate with engineering, sales, and product teams for effective marketing and successful product promotions

• Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets

• Conduct competitor research, customer insights and market analysis to identify growth opportunities and market trends

Show full description

• Localized automotive MCU ecosystem development

• Represent the company at industry events and conferences

Ideal Candidate Profile

• In-depth knowledge of automotive MCU technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain

• Comprehensive understanding of China automotive markets (xEV, E/E architecture, ADAS, and Vehicle Control), including market trends, customer needs, and regulatory requirements

• Strong connections with Chinese key OEMs and Tiers

• Demonstrated ability to develop and execute effective marketing strategies that align with China automotive business objectives and drive market share growth

• Strong collaboration skills to work closely with sales, FAE and product line to translate technical capabilities into compelling marketing messages

• Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions

• Familiar with ecosystem development/building, with experience in ecosystem partner cooperation and management

• Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders

• A results-oriented mindset with a focus on achieving measurable marketing goals and objectives

Requirements

Bachelor’s degree or above in engineering or related fields and 7+ years of related professional experience.

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.

See how well you match this job Apply on the employer’s site ↗

Check your resume against this job Free, no sign-up. Nothing you paste is stored.

Staying safe while you apply

Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.

Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.

Preparing for this role with ROLIVA

Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
Prepare honestly.
Build interview stories and application drafts from your own evidence.
Keep track.
Save the role and record your own application status and follow-ups.

Create a free workspace or log in.